Cherripik Origins

With all the search engines, map apps, social apps, and directories out there, people still have a hard time finding a local business - let alone local offers. Unbelievable but true. We set out to change that.

We've been in the local search space since 2006 and started on this adventure because we couldn't find local products and services online. We created a website called Zidster.com and purchased data for three states, NJ, NY, and PA. Our advantage was being able to search for a business based on products and services not just name or category. Although we had unique information, we couldn't shake the preference for Google.

In 2012 we started talking about creating an app to help people find local businesses. What really cemented our approach was when Gary, Co-Founder, had his flight diverted from Miami to Dallas forcing him to find overnight accommodations. There was nothing useful to help him find a hotel. (continued next column)


He called me and said "we need to make it easy to see all the hotels nearby." Now lots of hotel apps show you their own locations, but we hit on the idea of displaying the logos of all the hotels in the area right on the map. Like billboards along the highway.


But we knew it's not enough to just have a map and logos. Once you're settled in, you want to know what's on sale nearby. So we started asking local businesses to post offers and bargains on the CherriPik app.

If we're not in your area, we hope to be one day soon.